New American brand will advance into Japan. The name is “COS”, and it is sister’s brand of H & M. COS was born in London at first. COS means ” collection of Style”. There are clothes for women, men, and children. The first store will be opened in Aoyama. Now, there are ninety five stores all over the world. These price is little higher than H & M. Their feature is classic and modern. Quality and design are so good. It will became popular in Japan like H & M.